Surprisingly, locks of hair require absolute discipline if they are to move freely; in spite of the fact that it is natural for them to move as they please and that they often stubbornly refuse to obey any orders.
Kérastase decided to rise to the occasion and started a small revolution: the brand came with a solution that tames the locks while accentuating their beauty.
DISCIPLINE – It is a sophisticated product line based on unique technology with the highest concentration of Pro-Keratin in all current Kérastase product lines. It is designed to solve problems of all hair types, thus also the most difficult one, whether it tends to frizz or needs hours to blow-dry or gets static, which is often an issue with fine hair. The simple and fast salon DISCIPLINE ritual will give you long-term control of your hair without any chemical damage (for up to 10 washes). And what’s most important: it will significantly reduce the time devoted to styling and blow-drying.
“The DISCIPLINE ritual has nothing to do with chemical straightening, which is typical of the Brazilian keratin, to give an example. The aim is to offer a solution to unmanageable hair without changing it chemically. Women who decide to undergo the DISCIPLINE ritual can wear their hair either straight or shaped into all kinds of forms as needed.”
Lucie Kacafírková, Kérastase Paris Ambassador
And since the idea of perfect movement is best embodied by dance, who could be a better face of DISCIPLINE than Diana Vishneva, the renowned prima ballerina.
- Price: CZK 550
- CZK 350 with colorings